Do you know what it takes to conduct online events to educate and motivate new and existing clients is a new reality? This Digiderm covers creating your event strategy, platforms to use, how to promote your event an incentivize attendees. Live Events vs. Virtual events are covered and lessons learned and tips for success are shared from both and medical and cosmetic perspective.

Each chapter includes video access to digital marketing related content or can be downloaded in a podcast format. Chapters also include detailed reference materials and best practices.