Is your site keeping up with the rest of the ever changing cosmetic and medical industry? This Digiderm takes a look at important factors to improve your sites visibility, usability and success in being an extension of your brand. Overall design and accessibility concepts are discussed, key features of successful sites are reviewed, and workflows for continuously improving your site are covered.

Each chapter includes video access to digital marketing related content or can be downloaded in a podcast format. Chapters also include detailed reference materials and best practices.