Looking to understand the basics of social media for use in your practice? This Digiderm will walk you through how to grow your following on various social media platforms. Dr. George shares real world examples on growing her social media following and we discuss the importance of gaining the right followers, ultimately driving lifetime aesthetics patients into your practice. Social media platforms like TikTok, Pinterest, Twitter, YouTube and LinkedIn are also reviewed, and insight is provided on optimal content to post and timing.

Each chapter includes video access to digital marketing related content or can be downloaded in a podcast format. Chapters also include detailed reference materials and best practices.