Have you considered marketing on social media platforms to boost your practice demand? This Digiderm reviews strategies on what to content to promote and platforms for consideration. Leveraging the power of targeted marketing to identify your ideal audience, what to share, and budget considerations are also reviewed. Dr. George shares individual success stories on how her social investments resulted in more bookings. Lessons learned are also covered along with decision making on insourcing or outsourcing your paid social campaign.

Each chapter includes video access to digital marketing related content or can be downloaded in a podcast format. Chapters also include detailed reference materials and best practices.