Are your current and future clients seeing you first when they search for cosmetic or medical services online? This Digiderm covers how to make your website stand out on search engines and be a top option for our prospective clients. The importance of key words, business listings, cross-linking, blogging and paid search are covered. Learn about periodic reviews and whether you should insource or outsource optimizing your site.

Each chapter includes video access to digital marketing related content or can be downloaded in a podcast format. Chapters also include detailed reference materials and best practices.