You have a new product or service to launch but how do you make sure you reach your ROI goals? This Digiderm walks you through critical factors in a successful launch including internal and external marketing, staff education, and stakeholder ownership. Formalizing a workflow for success and how to track the performance of this new offering are also shared from a cosmetic and medical perspective.

Each chapter includes video access to digital marketing related content or can be downloaded in a podcast format. Chapters also include detailed reference materials and best practices.