Are you spending your marketing dollars on chasing that next best client? Your existing practice data is more valuable than you probably realize. This Digiderm uncovers the steps you can take to uncover the gold mine already at your fingertips. Internal and external data sources are reviewed along with how to utilize this data for marketing purposes. Real life examples of levering data for reaching the right clients within a medical and cosmetic setting are also shared.

Each chapter includes video access to digital marketing related content or can be downloaded in a podcast format. Chapters also include detailed reference materials and best practices.